Dēp Slēpwear

Social Media Consultant, April ’24 –

– Work with founder to identify and execute digital strategy needs
– Instituted development of monthly content calendars
– Craft engaging social copy to resonate with target audiences
– Design graphics to enhance brand identity across platforms using Canva & Adobe Illustrator
– Analyzed social media metrics and website traffic and created comprehensive KPI reports
– Enhanced brand consistency and quality by updating logos using Adobe Illustrator

In 1 month: I orchestrated significant improvements in social media engagement and content performance compared to the preceding three months. Achieved impressive increases in user interactions on Instagram (283.6%) and Facebook (691%), demonstrating immediate impact. Implemented targeted strategies resulting in enhanced content visibility, with notable boosts in impressions on both platforms. Successfully optimized follower growth and generated heightened user interest, reflected in substantial increases in profile visits. Leveraged website analytics to drive a rapid 7.3% increase in overall site traffic, alongside notable gains in new user acquisition, user retention, and encouraging purchase intent within this condensed timeframe.

Graphics (click on each image to see the post):

Graphic on homepage