ROCKPORT

Social Media Coordinator for The Rockport Company; July 2021 – October 2023

Contributed to growth of 83%  for the Rockport, Cobb Hill, and Dunham brands across 3 social channels.

Copywriting

Conceptualized copy for Rockport, Dunham, and Cobb Hill brands in alignment with marketing stories, highlighting product functions and features, and whats trending, and making sure to write in the voice of the brand and to pander to different audience demographics.

Rockport

Demographics: Female and male, ages 35-50, working professionals

Brand Voice: Speaking to “Style that keeps pace with you (because life doesn’t take days off)”, Professional yet fun

Examples:

Dunham

Demographics: Male, blue-collar worker, ages 30 – 50, the ‘ Modern Pioneer’;  Multi-generational, A maker, founder, explorer, rooted in the spirit of Vermont

Brand Voice: Promotes exploration and getting the job done. “Fit for any job and ready to get to work, ‘boots with roots’

Examples:

Cobb Hill

Demographics: Female, ages 35-65, the free-spirited, self-expressive, and artistic 

Brand Voice: Inspiring and promoting individuality and artistic expression

Examples:

Monthly Instagram Stories

Ideated and produced monthly content for Instagram Stories in alignment with marketing stories, new products, holidays and events, and trending topics to increase brand awareness, engagement, and sales.

Example:

#RockingRockport UGC Hashtag

Ideated the #RockingRockport UGC concept which was implemented into the weekly social calendar to highlight UGC content as well as increase brand awareness/love on Instagram Stories. Created graphics in Adobe Illustrator.

SOCIAL FEEDS, JULY ’21 – OCTOBER ’23

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